What is a content calendar and how should it be created?

In the online world, content production has become a necessity, so we can say that if you do not produce content in the online world or do not have good content, it seems that you do not exist.
Content calendar is one of the stages of content marketing that having it, can make our work coherent and focused and produce well-coordinated and good content.
Most likely you have seen sites or Instagram pages that do not have any content and it seems that there is no coordination between their content, this is usually due to the lack of a content calendar.
If you want to create content online and get great results, join iVahid to tell you what a content calendar is and how to create one.

What is a Content Calendar?

Content calendar is a comprehensive program in which we plan for each of our days and determine what content, in what format and with what topic to publish on the site, targeted social media traffic and networks and every day.
In fact, this calendar is a tool that can regulate our content production and make us more cohesive in content production, on the other hand, it reduces procrastination in the work process.

How to create a content calendar?

To create a professional content calendar, you have to go through several steps, which we will briefly review together in the following.

1- Determining the content theme based on the audience The
first important issue in creating a content calendar is to determine the content theme based on your audience.
You need to see what content categories you can use in your field.
For example, someone who sells coats can use these content themes for Instagram:
• Product introduction
• Fashion world news

• Fashion
principles
• Clothing maintenance principles
• Customer comments and photos
on the site are the same Content theme can be created.
So the first step is to identify content themes related to your field of work.

2. Sort by Most Popular
After you’ve created your content themes, it’s time to sort them by most popular to least popular.
You can tell this by the content on your page or site or by competitors’ pages and sites. You certainly know from experience which themes are more popular.
For example, in the example of selling coats, content themes can be prioritized based on the following layout:
• Fashion world news
• Product introduction

• Fashion
principles
• Customer comments and photos
• Clothing maintenance principles
So in the second step you have to determine that Which content themes are the most popular and rank them accordingly.

3- Play content themes on weekdays or months The
third step is to play your content themes on weekdays or months.
First you need to determine how much content you want to produce per week or month. It is better to have content on Instagram every day, but 3 content per week on the site can be enough.
Based on this, come and play content themes.
Try to use popular themes more during the week.
For example, the sale of a coat can be as follows:

week day	Content theme
Saturday	Fashion world news
Sunday	product introduction
Monday	Fashion world news
Tuesday	Principles of fashion
Wednesday	Customer comments and photos
Thursday	product introduction
Friday	Principles of clothing maintenance

As you can see in the calendar above, we have used popular content themes such as fashion news and product introductions twice to make our content more appealing to our audience.
Of course, the important thing in proper content marketing is to link other content to your own products, not irrelevant content.
For example, when you talk about fashion news, you can also mention your new products that are seen in this news.
So the third step is to spread your content themes on weekdays and months.

4- Determining the topic of content for each day
In the fourth step of creating a content calendar, you should determine the topic of content for each day based on the content themes you have determined.
You can set your content calendar to weekly or monthly.
The interesting thing is that you can adjust your content calendar based on the product or products you want to maneuver on more and create more coherence between your contents.
For example, in the same example of selling a coat, we can specify the content of each day in the following way:

week day	Content topic
Saturday	Top 10 Metgala Celebration Costumes
Sunday	Introducing the spring coat of a dream design
Monday	5 new clothing styles in 2021
Tuesday	How to set spring clothes
Wednesday	Photo and customer comments of Manto Bahareh product
Thursday	Introducing Niloofar spring coat
Friday	How to wash the coat in the washing machine

As you can see, the app above can be a one-week content calendar for TargetedWebTraffic.com sales page.
In the same way, you can set the content calendar of your page and site and.

5. Follow your content plan
In the fifth step you have fully prepared your content plan. Now is the time to act and you have to go according to your content plan and produce content.
Try to produce content regularly and without negligence and continue to get great results.

6- Improving the content calendar
While doing your job, you should check the content you produce on Instagram and the site to see how their feedback is.
An important principle to follow is to improve your content program based on the feedback you receive and make it more user-friendly so that you can get better results.

Conclusion

In this article, we talked about what a content calendar is and how to create one.
Then we briefly explained each of the steps of creating a content calendar with an example so that you can go through them and create a professional content calendar for yourself.
We hope you find this article useful and that it helps you get better results from online content production.